Having standard business forms and standard letters available will ensure that you, as a daycare owner will have a document template that you can quickly retrieve and customize to deal with any possible situation that may arise. This is a much more efficient method than having to sit down and prepare a document from scratch or having to write a totally original letter.
As you may probably aware, sometimes some short description is not enough to attract visitor to provide you their name and email. This is true when you are in a market that people not be accustomed to opt in, that is the reason it make sense to have a long form landing page. Long form squeeze page template is a design between a normal sales letter web page and a short landing page. In the long form page you need to "Sell" the visitor why they need to opt in. The page should be design in a way where visitor will get excited to opt in after finish reading your sales letter.